About us
Three Generations. One Family. One Beautiful Legacy.
A personal letter from the third generation of Evelyn Rowe London.
There is something very special I would love to share with you.
Something that means more to me than I can possibly put into words.
Evelyn Rowe London, the little business my grandmother started with so much love, is now being passed down to me.
My mother, who took over from my grandmother and continued her dream, is now handing that same responsibility into my hands.
I am becoming the third generation of our family to take care of Evelyn Rowe London.
And as I prepare to begin this new chapter, I find myself thinking about the two wonderful women who made it all possible.
I'd love to tell you our story.
It All Began With My Grandmother's Dream
My grandmother, Evelyn, always had a special love for fashion.
She spent years working in the fashion industry, surrounded by beautiful clothing and the joy it could bring to women.
But deep down, she had a dream of her own.
She wanted to create something special. A place where women could discover timeless, elegant clothing that made them feel beautiful, comfortable and confident, no matter their age.
So, she worked hard and saved every bit she could, slowly putting money aside in the hope that one day, her dream might become a reality.
It wasn't easy, and starting her own business was a big risk. But after years of saving, she finally had enough to take that leap of faith.
She decided to believe in herself, take a chance on her dream, and start her very own business.
And that was how Evelyn Rowe London was born.
For my grandmother, it was never simply about selling clothes. It was about creating something meaningful, something she could be proud of, and helping women feel wonderful in what they wore.
What started as one woman's dream would eventually become something far greater than she could have imagined.
A family legacy, passed down through generations.
My Mother Continued Her Dream
When my mother took over Evelyn Rowe London, she knew she was inheriting something truly special.
She wasn't just taking over a business. She was carrying forward her mother's dream, along with all the years of hard work, sacrifice and love that had gone into building it.
With the same passion for timeless elegance and beautiful, comfortable clothing, my mother continued everything my grandmother had started.
She always believed that fashion should make women feel confident in who they are, rather than who the world expects them to be.
And through her dedication, our family's story continued.
Now, It's My Turn to Carry Our Legacy Forward
And now, something incredibly special is happening.
My mother is passing Evelyn Rowe London on to me, her daughter. I am becoming the third generation of our family to take over this beautiful business.
It's difficult to describe just how emotional this moment feels.
Knowing that my grandmother worked so hard, saved for years and took a chance on her dream, that my mother devoted so much love to continuing it, and that I now have the privilege of carrying it forward means the world to me.
I want to make them both proud.
Of course, I have my own dreams for the future of Evelyn Rowe London. But one thing will never change.
Our belief that every woman deserves to feel beautiful, comfortable and confident at every stage of her life.
Because true elegance has no age, and some family values are simply too precious to ever leave behind.
Celebrating Our Family Legacy Sale
As my mother prepares to hand the business over to me, we wanted to celebrate this beautiful milestone in a meaningful way.
After all, this isn't just another chapter for Evelyn Rowe London. It's the beginning of our third generation.
To honour my grandmother's courage, celebrate everything my mother has built, and welcome this new beginning, we've created something special.
Our Family Legacy Sale, with up to 60% off selected styles.
It's our heartfelt way of sharing this family milestone with you and thanking you for being part of our journey.
Whether you're looking for an elegant dress, a cosy jumper or something lovely to brighten your wardrobe, we hope you'll find a piece that makes you feel truly wonderful.
From Our Family to Yours, Thank You
As I prepare to take over Evelyn Rowe London, I feel incredibly grateful.
Grateful for my grandmother, who worked so hard and dared to follow her dream.
Grateful for my mother, who lovingly carried that dream forward.
And grateful for wonderful customers like you, who make it possible for our family's story to continue.
Whether you've been with us for years or have only just discovered Evelyn Rowe London, your support means more than you could ever imagine.
My grandmother dared to dream. My mother kept that dream alive. And now, as the third generation, I promise to carry their legacy forward with the same love and dedication.
Thank you for being part of our family's story.
With all my love,
Caroline Rowe ♡
Third Generation of Evelyn Rowe London