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About us

A LITTLE ABOUT ME

Hello, I’m Evelyn, the woman behind Evelyn Rowe London. Ten years ago, I started this little shop with a genuine love for beautiful clothes and the simple belief that women should feel good in what they wear. I have always loved fashion, but I have never believed that style should be complicated or that we need to follow every new trend. As we get older, we know ourselves better, and I think our clothes should reflect that confidence. I wanted to create a place where women could find elegant, feminine and comfortable pieces that still feel modern and special. Pieces you can wear to lunch with friends, an evening out or simply on an ordinary day when you want to feel nicely put together. That idea has stayed at the heart of Evelyn Rowe London from the very beginning. And even after ten years, I still get excited when I discover something I know our customers will love.

WHY I STARTED EVELYN ROWE LONDON

I started Evelyn Rowe London because I felt there was something missing when shopping for clothes. So many collections seemed either too focused on the latest trends or simply did not feel made for women like me. I wanted something more timeless, more flattering and, most importantly, something that felt easy to wear. So I began choosing pieces I would happily wear myself and recommending them to other women who felt the same way. Slowly, our little collection grew, and so did the wonderful community around it. I have always wanted shopping with us to feel personal, friendly and uncomplicated. You should be able to find something beautiful, order with confidence and know that there is always someone here if you need a little help. For me, Evelyn Rowe London has never just been about clothes. It is about helping women feel comfortable, confident and completely themselves.

TEN WONDERFUL YEARS, AND STILL LOVING EVERY MOMENT

Reaching 10 years of Evelyn Rowe London is something I am incredibly grateful for. What began as a small idea has become such an important part of my life, and that is entirely thanks to the women who have supported us along the way. Every order, every kind message and every customer who comes back to shop with us means more than you might realise. I still want Evelyn Rowe London to feel like the kind of shop where you are welcomed warmly and treated like a person, not simply another order number. My love for beautiful, wearable fashion is just as strong today as it was when I started. And I certainly do not plan on stopping anytime soon. I hope to continue finding lovely pieces and sharing them with you for many years to come. Thank you for being here, for trusting us and for becoming part of our story.

With love,
Evelyn Rowe ♡